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The slogan for the Cultural Heritage and Sustainable Development Fund is"In Love With China"-and thi...
题目内容:
The slogan for the Cultural Heritage and Sustainable Development Fund is"In Love With China"-and this special message has bcen shown in its own logo.The logo uses the characters for"wind"and"phoenix"(风凰)in ancient oracle bone script(甲骨文)on a circular Chinese fan.
Madam Kang Jiaqi,the executive director of CHSDF, IN LOVE WITH CHINA explains the many layers of meaning behind the logo:“The logo adopts the writing style of oracle bone script-dating back over 3,000 years-carved onto either turtle shell or ox bones.
"The Chinese character for*wind' and the character for"phoenix' are almost the same,with just one stroke difference.In China's ancient past,the character for"phoenix' was widely considered to bring peace and happiness and represents good fortune.The character"wind' has a long history and is also known as a name representing culture and spiritual power."
"Both the characters"wind' and 'phoenix 'share the same component in their characters,which is also used in the slogan 'In Love With China'.This extraordinary combination represents how experts lead fashion,which in tum leads culture-and that culture is the basis of creativity.Therefore,it represents the importance of traditional Chinese culture in global creativity.
"Taking the Chinese oracle bone character of"wind 'and' phoenix' as our logo represents the beginning of Chinese civilization,which suggests that it can pass on Chinese culture through the cooperation between the CHSDF and the cooperative platform of global designers,"explains Jiaqi.
Logo artist Sam Chung similarly explains her design process,"The decision of the oracle bone script of' wind' comes from the root of the character itself.Originated from the character shape of 'phoenix,''wind's 'oracle bone script still presents wonder, despite its more circular shape.The three tassels(流苏)at the end of the moon-shaped fan further give a feeling of lightness while hinting at both Eastern and Western flavors."
1.What do we know about the logo?
A.It's carved on turtle shells.
B.It's drawn on circular Chinese fans.
C.It's designed in a new writing style.
D.It's a combination of two similar characters.
2.Why are' wind' and 'phoenix' chosen?
A.They are easily written.
B.They symbolize good fortune.
C.They represent Chinese cultural and spiritual power.
D.They promote global creativity based on Chinese culture.
3.What can be inferred from the last paragraph?
A.Sam Chung is the actual designer of the logo.
B.The idea for the logo comes from abroad.
C.The director has little say in the decision.
D.Tassels are symbol of western culture.
4.What's the passage mainly about?
A.Chinese influence on the world.
B.The making of the logo for CHSDF.
C.Chinese culture and civilization.
D.Chinese characters 'wind' and' phoenix'.
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