题目内容：

Although one might not agree because of some of the criticism of it, advertising is essential to the kind of society in which people in the United Kingdom, and a very    proportion of the world live. Advertising is necessary as a      of communicating with others, of telling them about the goods and services that are offered, and of which most of them would never      to hear at all if it were not for advertising. And advertising helps a great deal to promote a      standard of living.

In talking about advertising, one should not think only      a commercial on television, or an advertisement in the newspapers or periodicals. In its widest      , advertising includes a host of other     such as packaging, shop displays and--in the sense of communication--even the spoken word of the salesman.       , the roots of advertising are to be found in the market place.

For many years it was thought that it was enough to     goods and supply services, it is only more      that it has become increasingly understood that the production of goods is a waste of resources      those goods can be sold at a fair price within a     time span. In the competitive society in which we live, it is essential that we go out and sell what we have to offer, and advertising plays an important role in this respect, whether selling at home or in      markets.

Approximately 2 percent of the UK gross national product (GDP) is spent on advertising. But it must not be thought that this advertising tries to sell goods to consumers who do not want them. Of course, advertising does try to attract the interest of the      consumer, but if the articles when       does not match up to the standards that the advertising suggests that it will, it is obviously exceedingly unlikely that the article will sell well.

1.A. enjoyable     B. considerable C. agreeable D. knowledgeable

2.A. data         B. proportion     C. means     D. message

3.A. get         B. put         C. find     D. avoid

4.A. demanding B. raising         C. declining D. rising

5.A. in honor of B. in case of     C. in terms of D. in favor of

6.A. sense     B. border         C. level     D. extent

7.A. conferences B. activities     C. matters D. actions

8.A. Of all     B. In all         C. Above all D. After all

9.A. protest     B. program     C. process D. produce

10.A. quickly     B. immediately C. recently D. totally

11.A. unless     B. though         C. until     D. when

12.A. inevitable B. comfortable     C. reasonable D. available

13.A. country     B. import         C. job     D. export

14.A. financial     B. potential     C. essential D. social

15.A. presented B. purchased     C. responded D. respected