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Although one might not think so as a result of the disadvantages, thousands and thousands of ads hav...
题目内容:
Although one might not think so as a result of the disadvantages, thousands and thousands of ads have shown advertising is of great importance to the society in which people live, either in the United Kingdom, or in many other parts of the world .Advertising is necessary as a means of communicating with others, of telling them about the goods and services that are offered, and of which most of them would never get to hear at all if it were not for advertising. And advertising does a great deal to a rising standard of living conditions.
In talking about advertisement, one should not think only a commercial on television, or an advertisement in the newspaper or magazines and—in the sense of communication—even the spoken or written words of salesmen. After all, the roots of advertising are to be found in the market place in the ancient times.
For many years it was thought that it was not enough to just produce goods and supply services. It is only more recently that people came to understand the production of goods would be a waste of resources unless those goods can be sold at fair price within a reasonable time period. In the competitive society in which we live, it is very important that we go out and sell what we have to offer, and advertising plays an important part, whether selling at home or in export market. Around 2 percent of the UK national product is spent on advertising. But it must be thought that this advertising tries to sell goods to customers who do not buy them. Of course, advertising does try to catch the eyes of the buyer, but if the product one has bought does not match what the advertisement had described, it is extremely unlikely that the goods will sell well.
1.According to the text, advertising is important to____.
A. every person in the world B. people with a high standard of living
C. some famous companies D. a large number of people in the world
2.What is the earliest advertisement in history?
A. Shop window show and wrapping of the goods.
B. Advertisements on TV
C. face-to-face talks between sellers and buyers
D. Products in many newspapers and magazines
3.The writer tries to tell us that goods will sell well if ____.
A. advertisements are well designed
B. enough money is spent on advertising
C. they are of high quality and well wrapped
D. advertisements mirror the true value
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