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China has a growing middle class, a tradition of expecting education and 21 million new babies every...
题目内容:
China has a growing middle class, a tradition of expecting education and 21 million new babies every year. Selling educatioinal toys should be easy.
While China may be the world’s biggest toy-maker, many of the best are exported. Department stores here do not have enough high quality toys. It is said that the demand for educational toys is low.
A US company, BabyCare, which works basically together with doctors in Beijing hospitals, is trying to change that with a new way to sell toys in China. People who join the company’s "mother club" can get lectures and newsletters on baby and child development at no extra cost if they agree to spend 18 dollars a month on the company’s educational toys and child-care books.
"We want to build a seven year relationship with those people," said Matthew J. Estes, BabyCare’s president. "It starts during pregnancy, when the anxiety and needs are highest." BabyCare works on a one-to-one basis. Doctors, nurses, and teachers paid by BabyCare advise parents, explaining toys that are designed for children at each stage of development to age six.
BabyCare, which plans to have 80 stores in China within six years, opened its first store in China last June in a shopping center in central Beijing and another near Beijing Zoo.
It is a new model for China and develops a market in young children’s education and health that no other companies are in.
64. What do the first two paragraphs mainly tell us?
A. Educational toys and foreign toy markets.
B. Reasons for pushing sales of educational toys in China.
C. Problems with China’s toy market and education.
D. Baby population and various kinds of toys made in China.
65. According to the passage, which of the following is a fact?
A. Club members buying BabyCare products get free child-care advice.
B. Doctors in Beijing help in making BabyCare products.
C. Parents are encouraged to pay $ 18 for club activities.
D. BabyCare trains Chinese doctors at no extra cost.
66. In China BabyCare is developing its business by___________.
A. opening stores in Beijing hospitals
B. establishing children’s education clubs
C. offering 18-month courses on child-care
D. forming close relationships with parents
67. Which of the following would be the most suitable title for the passage?
A. American Company Marketing Model B. Educational Toys in China
C. BabyCare Toys On D. Mother’s Club in China
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