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A BEUING (Associated Press 美联社)—China has a growing middle class, a tradition of expecting education...
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A
BEUING (Associated Press 美联社)—China has a growing middle class, a tradition of expecting education and 21 million new babies every year. Selling educational toys should be easy.
While China may be the world’s biggest toy maker, many of the best are exported. Department stores here do not have enough toys of high quality. It is said that the demand for educational toys is low.
A US company, Baby Care, is trying to change that with a new way to sell toys in China.
Baby Care works basically together with doctors in Beijing hospitals. People who join the company’s "mother club" can get lectures and newsletters on baby and child development at no extra cost, if they agree to spend 18 dollars a month on the company’s educational toys and child-care books.
"We want to build a seven year relationship with those people," said Matthew J. Estes, Baby Care’s president. "It starts during pregnancy (孕期), when the anxiety and needs are highest." Baby Care works on a one-to-one basis. Doctors, nurses, and teachers paid by Baby Care advise parents and explain toys that are designed for children at each stage of development to age six.
Baby Care opened its first store in China last June in a shopping center in central Beijing and another near Beijing Zoo. It plans to have 80 stores in China within six years.
It is a new model for China and develops a market in young children’s education and health that no other companies are in.
1.What do the first two paragraphs mainly tell us?
A. Educational toys and foreign toy markets.
B. Problems with China’s toy market and education.
C. Reasons for pushing sales of educational toys in China.
D. Baby population and various kinds of toys made in China.
2. Which of the following is a fact according to the passage?
A. Club members buy Baby Care products for free child care advice.
B. Doctors in Beijing help in making Baby Care products.
C. Parents are encouraged to pay $ 18 for club activities.
D. Baby Care trains Chinese doctors at no extra cost.
3. Baby Care is developing its business in China by ___________.
A. opening stores in Beijing hospitals
B. offering 18 month courses on child care
C. setting up children’s education centers
D. forming close relationships with parents
4.Which of the following would be the most suitable title for the passage?
A. Mother’s Club in China. B. Baby Care and Doctors.
C. American Company Model. D. Educational Toys in China.
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