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Apple lost its status as the world’s only trillion-dollar public company as shares slumped (下跌) foll...
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Apple lost its status as the world’s only trillion-dollar public company as shares slumped (下跌) following disappointing results.
The iPhone maker said that it would no longer tell how many iPhones, iPads and Macs it sells each quarter, claiming the figure was no longer relevant to investors. The announcement, combined with a forecast for the vital Christmas quarter, sent shares falling by more than 7 percent in after-hours trading, knocking over $70 billion off its value. If maintained, the drop means Apple’s value has fallen below the trillion-dollar mark for the first time since it reached the milestone in August.
Apple’s fall come despite it posting record profits and sales after it convinced consumers to buy more expensive versions of the iPhone in the three months to the end of September. During this period, it sold 46. 9 million iPhones, flat on the same period last year and below what analysts had expected. However, a huge increase in the price of each phone meant that iPhone revenues (收益) increased by 29 percent. On average, consumers now pay $793 for each iPhone, up from $618 a year ago.
Apple has successfully pushed its users into paying more for newer versions of its iPhone by adding new features and bigger screen sizes, even as sales growth has decreased. Revenues in the quarter increased by 20 percent to $62.9 billion, while profits were up 32 percent to $14.1 billion. Tim Cook, Apple’s chief executive, said sales had been disappointing in some emerging markets such as India, Turkey and Brazil.
Apple sold fewer Mac computers and iPads than a year ago, but said revenues from its software division had increased by 17 percent. Apple said it would continue to say how much revenue it makes from each of its product lines, which it claimed was a more relevant figure than unit sales.
1.What did the iPhone maker’s announcement cause?
A.It caused a stable market. B.It caused a drop in sales.
C.It caused weaker shares. D.It caused an increase in sales.
2.How were the sales of iPhones in the three months to the end of September last year?
A.They were better than this year. B.They were the same with this year.
C.They were not reported to the public. D.They were more terrible than this year.
3.Why did the revenues increase as the shares slumped?
A.The price was increased. B.People supported iPhones.
C.The sales were beyond expectation. D.The iPhone maker started a promotion.
4.What is the situation of the sales in some emerging markets?
A.It has a big market. B.The unit sales are good.
C.It is not very well received. D.It is uneven according to places.
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