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A new “paparazzi-proof” scarf has got heatedly welcomed since launched. A new “paparazzi-proof” scar...
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A new “paparazzi-proof” scarf has got heatedly welcomed since launched. A new “paparazzi-proof” scarf could be a game-changer for celebrities who prefer to shy away from the stage light. The ISHU scarf is the creation of Dutch-born fashion entrepreneur Saif Siddiqui and is designed to “give people their right to privacy back”. A host of celebrities including Cameron Diaz, singer Joe Jonas, Bayern Munich footballer Jerome Boateng and music producer Major Lazer have worn the ISHU after it was spotted at London Fashion Week last year.
It works by reflecting the light back into a camera, effectively becoming “invisibility clothes” for celebrities who don’t want their photos taken. Anyone wearing the scarf is protected from mobile flash photograph, with the fashion accessory’s fabric (附件结构) effectively blocking out any unwanted pictures, although it doesn’t stop no-flash photographs from being taken.
The 28-year-old Siddiqui was inspired while visiting family in Amsterdam in 2009 when his friends attempted to take a photo of him using an iPhone in front of some bikes. “He noticed that the bike’s reflector carried the flash of his mobile camera in a way that confused the faces of his friends in the picture.” the ISHU website explains. “He immediately realized that if developed into the right product, this feature would be an ideal solution for his friends and is now available to the public who want to keep their private moments in public private. “Saif put together a team of experts who dug into the science of light and reflection, and how to blend technology with fashion.”
He told Decoded Magazine: “The ISHU scarf effectively allows an individual to control what pictures and videos are taken of him. “There are no more unwanted pictures and videos on Snapchat, Instagram, or Facebook! Everyone carries a phone with them nowadays that has an amazing camera. So, it all made sense to me.” More ISHU products are set to launch in August, with mobile phone cases set to launch in the next few weeks. The ISHU is currently sold out but you can pre-order it online for £289.
1.The underlined phrase “shy away” in paragraph 1 means __________.
A.hide B.shame
C.take D.fly
2.Why did Saif design the “paparazzi-proof” scarf?
A.To help protect people’s privacy. B.To make a rich profit from the celebrities.
C.Because the scarf is to get a heated welcome. D.To dig into the science of light and reflection.
3.How did Saif get the creative idea of producing scarves?
A.He was inspired by the photographs of bike.
B.He was inspired when his friends attempted to take a photo of him.
C.He was inspired when finding his friends’ picture was not ideal.
D.He was inspired while cycling with his family members.
4.Which of the following statement might be true?
A.The paparazzi-proof scarf can prevent any unwanted pictures being taken.
B.There might be fewer unwanted pictures and videos on internet.
C.ISHU will be only used to effectively control pictures taken.
D.Customers will mainly buy ISHU products online.
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