题目内容：

    The BBC has made its second annual report known since its new charter was established and the broadcaster paints a rather bleak（暗淡的）picture for itself. It highlights the fact that the media landscape（局面）has changed quite rapidly in recent years and will most certainly continue to do so, and it says that the industry is “more and more dominated by a small number of US-based media giants with extraordinary creative and financial firepower.”The BBC added, “Their business models and huge budgets mean we are increasingly being squeezed out of an ever more competitive environment. British creativity and British content are now under real threat.”

However, the broadcaster is determined to do all it can to survive in the ever more digital TV world increasingly controlled by companies like Netflix and Amazon. In that regard, it laid out a few goals for the year that are aimed at keeping the BBC competitive. One focus will be its iPlayer platform. It notes that younger audiences are more frequently choosing Netflix over the BBC and it’s, therefore ,making some changes to iPlayer that will hopefully make it a destination itself rather than just a way to catch up on shows viewers have missed. The BBC has already started to introduce personalization into its iPlayer content and going forward, it will work to strengthen the user experience, boost（促进）personalization and add more live content.

But most importantly, the issue comes down to money. “The cost of sports broadcasting rights has skyrocketed while, overall, the cost of ideas and talent has risen fast.”Te broadcaster concludes that is has shrunk while the market has continued grow.“In this context, the BBC’s urgent challenge is to develop new ways to grow our income so that we can keep pace with the market around us, as well as successfully safeguard British content and Britain’s creative track record.”it said.

1.What situation is the BBC in?

A.It faces severe competition. B.Its business budgets are huge.

C.It provides bleak pictures. D.Its creativity has been lost.

2.Which of the following can replace the word "dominated" underlined in Paragraph 1?

A.Considered. B.Chosen.

C.Controlled. D.Improved.

3.What's the key measure the BBC has taken to survive?

A.Catching up on programmes. B.Improving its iPlayer platform

C.Sharing its iPlayer content. D.Reducing live shows.

4.What can we infer from the last paragraph about the BBC?

A.It tries to develop while keeping its own style.

B.It intends to rise the cost of broadcasting rights.

C.Its challenge is to safeguard the market around.

D.Its ideas of cost and talent have changed rapidly.