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请阅读下面文字,并按照要求用英语写一篇150词左右的文章。 The boom of live-streaming video and e-commerce platforms in China has...
题目内容:
请阅读下面文字,并按照要求用英语写一篇150词左右的文章。
The boom of live-streaming video and e-commerce platforms in China has attracted many social influencers, or Internet celebrities (名人), to advertise certain brands and products. The number of influencers and their fans is increasing. In 2018, sales based on live-streaming marketing amounted to more than 100 billion yuan ($14.3 billion), up by almost 400 percent year on year. Influencer marketing is making itself a force that can't be ignored.
However, a growing number of cases of influencers making fools of themselves while advertising products are shedding light on a pressing issue. While earning huge profits, some influencers are turning a blind eye to the quality of the products they are pitching For example, an online celebrity, who once sold 15,000 lipsticks within five minutes and was dubbed ''the king of lipsticks'', met his Waterloo in a recent live stream when promoting a non-stick pan. The audience could see that the fried egg was firmly sticking to the pan. This and other incidents of Internet celebrity marketing have sparked heated discussions online and in many media outlets.
Some people believe that in the era of the Internet celebrity and fan economy, influencer marketing is actually not to blame, but there must be a bottom line for what can and cannot be done. Some others view this incident and the sensation it has caused as an opportunity for this business to be standardized.
(写作内容)
1. 用约30词概括上述信息的主要内容;
2. 用约120词发表你的观点,内容包包括:
(1)谈谈你对“网络名人营销”这一现象的看法(至少两点);
(2)如何规范网络名人的营销行为?简要说说你的意见或建议(至少两点)。
(写作要求)
1. 写作过程中不能直接引用原文语句;
2. 作文中不能出现真实姓名和学校名称;
3. 不必写标题。
(评分标准)
内容完整,语言规范,语篇连贯,词数适当。
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