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The world’s most popular animals are in more danger than we realize, according to a new study. A sur...
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The world’s most popular animals are in more danger than we realize, according to a new study. A survey of the Public’s Knowledge suggests many people are unaware that the animals they consider “inviting” are under threat in the wild. These include lions, elephants, tigers and other animals which frequently appear in branding and advertising.
The idea of “inviting” species has come up recently in Conservation Biology, explains Dr. Franck Courchamp, the study’s lead author. “There is a regular claim that the most ‘inviting’ species are attracting most of the time and resources. I started wondering whether this was true and followed by better results in conservation,” he told BBC News.
Using an online survey available in four languages, researchers asked the public to name the wild species they considered most attracting. They also looked at how frequently animals were represented on zoo websites, and on the covers of Disney and Pixar films. Additionally, the team had volunteers in France catalogue their meeting with virtual (虚拟的) populations of the 10 most “inviting” animals over the period of a week. They saw an average of 4.4 lions in cartoons, magazines and other sources each day, suggesting that people are likely to see two to three times as many “virtual” lions in a year as there are lions in West Africa. “Mostly I think because people see giraffes and lions every day of their life, they unconsciously think they are in abundance,” Dr. Courchamp said.
Despite their abundant media representation, nine of the animals on the list are classed as vulnerable, endangered or critically endangered on the International Union for Conservation of Nature (IUCN) Red List. When researchers asked survey participants whether they thought these animals were endangered, almost half of the participants thought that critically endangered gorillas (大猩猩) were not under threat.
As for this, Dr. Courchamp proposes a solution. Companies would donate money to Non-Governmental Organizations (NGOs) in return for using the animals in their branding or advertising. “I think it’s not so unrealistic,” says Dr. Courchamp. “There are already some companies that do that. Jaguar is in partnership with Panthera, an organization protecting wild cat species. Lacoste also made a campaign recently where they replaced their logo with images of endangered species.”
1.What is the text mainly about?
A.The ten most attracting animals.
B.The importance of saving wild animals.
C.Animals’ images needing more attention.
D.Animals’ attraction harming their conservation.
2.According to Dr. Courchamp, survey participants’ views are unconsciously affected by _____.
A.the media B.their preferences
C.the IUCN Red List D.other participants’ opinions
3.How might the researchers feel about survey participants’ answers?
A.Relieved. B.Surprised.
C.Frightened. D.Excited.
4.What is Dr. Courchamp’s solution?
A.Raising people’s environmental awareness.
B.Asking big companies to organize campaigns.
C.Funding conservation by trading animals’ images.
D.Appealing for cooperation in NGOs for animal protection.
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