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In 2011, during his freshman year at the University of Maryland, Simon was struck by how much food w...
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In 2011, during his freshman year at the University of Maryland, Simon was struck by how much food was thrown away in the college cafeteria. " I was shocked to see someone buy a full sandwich, eat half of it, and throw the other half out," said Simon. "It was not the values I grew up with. " To him, discarded food was a "natural goldmine” he could source to do good.
Four years later, Simon cofounded Imperfect Produce, a subscription-based home-delivery service for discounted “ugly" fruits and vegetables that are perfectly good on the inside, but otherwise rejected from the food supply chain for their looks.
“Up to 20% of the fruits and vegetables grown on farms in America are thrown away because the produce doesn't meet grocery stores" standards," said Simon. "It's often for discoloration, scarring on the surface caused by the fruit rubbing against a tree limb or an atypical shape,” he said. "Sometimes it's the size. " Simon, 29, and Chesler, 27, decided to source this "ugly" produce directly from farms and deliver it to customers for about 30% less than conventional grocery store prices.
"The reason why we created Imperfect Produce as a direct-to-consumer business is because grocery stores didn't want to partner with us,” said Simon. “So we became our own store. " The San Francisco-based service launched in August 2015. Today, Imperfect Produce has more than 200,000 subscribers in 22 cities. The company sources its produce from 250 growers nationwide, and slightly more than half of it is organic. To date, Simon said the service has helped recover 40 million pounds of food from going to waste.
Simon declined to disclose income but said this year's sales are expected to double last year's. The business is not yet profitable, but he hopes to expand the service to 40 cities by the end of 2019 and eventually take the company public at some point.
1.What does the underlined word “discarded” in Paragraph 1 refer to?
A.Wasted. B.Rejected.
C.Disliked. D.Eaten.
2.Why are many fruits and vegetables wasted?
A.They are not tasty. B.They are not nutritious.
C.They are poorly looking. D.They are not good inside.
3.What made Simon create Imperfect Produce as a direct-to-consumer business?
A.High price offered by him.
B.The wish to set up his own business.
C.His desire to offer service to others.
D.Grocery stores" unwillingness to cooperate with him.
4.What can be inferred about Simon?
A.He wants to help the poor.
B.He thinks a lot about the wasted food.
C.He has expanded his service to 40 cities.
D.He expects to make profits from his business.
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