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Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circula...
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Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation. The “quality” newspapers are often held up as an example of impartial journalism, but the Daily Mirror and the Daily Express usually impress newspapermen even more because they both sell about four million copies every day. British families generally buy a newspaper every morning and frequently take two or three on Sundays, but the vast circulation figures obtained are not only due to the Englishman’s thirst for news.Because the newspapers are all published nationally, copies can be delivered everywhere at the same time.
Though people abroad often know the names of the national papers, they seldom realize that there is another branch of the British press which sells almost as many copies. Local newspapers have a weekly circulation of 13 million. Almost every town and country area has one. Nearly all of them hold their own finance and many of them are very profitable.
These papers are written almost entirely for readers interested in local events — births, weddings, deaths, council meetings and sports — but the content is naturally influenced by the kind of community they serve. Editors prefer to rely on a small staff of people who all know the district well. A great deal of local news is regularly supplied by clubs and churches in the neighbourhood and it does not get out of date as quickly as national news. If there is no room for it in this week’s edition, an item can sometimes be held until the following week.
The editor must never forget that the success of any newspaper depends on advertising. He is usually anxious to keep the good will of local businessmen for this reason. But if the newspaper is well written and the news items are carefully chosen to attract local readers, the businessmen are grateful for the opportunity to keep their products in the public eye.
Local newspapers do not often comment on problems of national importance and editors rarely hold with taking sides on political questions. But they can often be of service to the community in expressing public feeling on local issues. A newspaper can sometimes persuade the council to take action to provide better shopping facilities, improve transport in the area and preserve local monuments and places of interest.
1.The Daily Mirror impresses newspapermen more because_____.
A.it has a larger circulation than many other famous papers
B.it is of better quality than many other papers
C.it is sold nationally
D.it is delivered everywhere in Britain
2.Local papers are preferred by readers who_____.
A.are interested in news B.are much interested in local events
C.want to get news as quickly as possible D.work in churches and clubs
3.According to the passage,businessmen would like to advertise in papers if _____.
A.the papers are well written B.the news items are carefully chosen
C.the news involves them D.the papers are popular and can attract readers
4.The last paragraph implies(暗示)that ______.
A.local papers seldom comment on politics
B.local papers can sometimes influence policy making
C.local papers are more concerned about their own communities
D.local papers do not take sides on problems of national importance
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