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Directions: Read the following passage. Summarize the main idea and main point(s) of the passage in ...
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Directions: Read the following passage. Summarize the main idea and main point(s) of the passage in no more than 60 words. Use your own words as far as possible.
The New Dinner and a Movie
Dinner and a movie was a two-part affair. But increasingly, the two have blended into a single experience, allowing moviegoers to get fries and a beer while they watch the latest superhero blockbuster. Full-service theaters have become a Friday-night pastime as Americans are going to the movies.
Dine-in cinemas are not altogether new. In the late 1980s, brothers Mike and Brian Mc Menamin opened one in Portland, Ore. A decade later, inspired by the Mc Menamins, Tim and Karrie League began pairing trendy beer with hits like The Craft at the Alamo Drafthouse in Austin. But in recent years, the trend has expanded from marginal to mainstream. There are now 29 Alamo locations nationwide, from Omaha to El Paso.
Full-service theaters appeal to a broader, more regionally diverse customer base. At Movie Tavern in Roswel, Ga., for instance, you can order popcorn seafood and a “Jumbo Jar” cocktail while watching Jumanji: Welcome to the Jungle. AMC, the biggest U.S. movie-theater company, launched Dine-In, where meals can be ordered with the push of a button.
The rise in full-service moviegoing coincides with declining ticket sales across the industry more broadly. North American movie attendance in 2017 dropped to what appears to be a 27-year low. The downward tendency is the continuation of a 15-year trend. As younger audiences choose to consume content on their smartphones and the popularity of streaming rises dramatically, it’s no wonder that theater owners are seeking creative ways to stimulate customers off their couches. It’s working: despite a 2% decline in movie attendance over four years, AMC Dine-In achieved 4% growth in just two.
Full-service theaters are not without complaints. Despite servers’ attempts to quiet down, many find them distracting when serving food. Besides, prices tend to get steeper once varieties of food enter the mix.
But for those with the funds, the full-service theater offers reason enough to quit online movies.
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