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Ten years ago, Facebook was a coding project in Mark Zuckerberg’s dorm room. Now it’s an aggressive ...
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Ten years ago, Facebook was a coding project in Mark Zuckerberg’s dorm room. Now it’s an aggressive business with $4 billion of revenue that is used by one-eighth of the world’s population. Here are four main reasons why — reasons that _______ to almost every business.
1. Move fast.
Mark Zuckerberg built the first _______ of Facebook in his spare time in his Harvard dorm room. He didn’t write a business plan. He didn’t _______ ask friends and advisors what they thought of the idea. He didn’t “research the market,” apply for patents or trademarks, assemble focus groups, or do any of the other things that entrepreneurs are _______ to do. He just built a cool product quickly and _______ it. And Facebook was born.
2. Keep it simple.
Many companies get so obsessed with all the amazing _______ they want to build into their products that they make their products too complex for anyone to figure out how to use them. The Facebook team kept improving the design of the product, however, each time, they made sure that the service was still _______ to use.
3. Make your primary focus the product, not the “business” or “shareholder value.”
Mark Zuckerberg was famously _______ in Facebook’s business in the early days. In fact, he focused all of his energy on Facebook’s product. This product obsession went so far that Zuckerberg continually _______ advertising clients, because he didn’t want ads to mess up the service. As Facebook grew, Zuckerberg ________ his focus on the product. When Facebook was preparing to go public, Zuckerberg wrote a letter to shareholders in which he stated the company’s intention to focus on its “social mission” first and its business second, wishing them to ________ with him in that regard.
4. Get really really good at hiring… and really really good at firing.
The ________ of a company has nothing to do with its technology or current products. It has more to do with its people. And building a great team means two things: hiring well, and firing well. It’s easy to understand how to hire well. Firing well is also ________. A hiring mistake is unavoidable. In Facebook’s early days, the company made lots of hiring mistakes, but it ________ them quickly. ________ if your company is growing rapidly, it will eventually outgrow some of your early executives—and you’ll need to replace them.
1.A.apply B.relate C.attach D.persist
2.A.pattern B.version C.outline D.variety
3.A.presently B.hastily C.endlessly D.eventually
4.A.intended B.supposed C.trained D.urged
5.A.pushed B.provided C.granted D.launched
6.A.features B.operation C.skills D.objects
7.A.difficult B.easy C.feasible D.accessible
8.A.fascinated B.absorbed C.hesitant D.uninterested
9.A.called in B.sent for C.asked after D.turned away
10.A.switched B.lasted C.maintained D.extended
11.A.identity B.sympathize C.involve D.permit
12.A.admiration B.outcome C.strength D.purpose
13.A.efficient B.critical C.upright D.cruel
14.A.addressed B.dealt C.repaired D.corrected
15.A.In short B.In addition C.Even though D.As a result
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