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Peter Drucker is the world’s most influential management master. Probably more than anyone else, he ...
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Peter Drucker is the world’s most influential management master. Probably more than anyone else, he has helped to determine the nature of management and the tasks and responsibilities of the manager.
Drucker’s interests have ranged broadly. In the 1930s and the 1940s, he wrote a series of thoughtful books on capitalist society. From the 1950s to the 1970s, he wrote a series of books on management. Since the late 1970s, he has been more interested in the impact of technological and social change on management and business.
Drucker’s writings avoid formal theories of management and organization and instead encourage managers to ask basic questions. Famously, he urged managers to stop trying to manage processes and instead seek to manage for results, emphasizing output rather than function. In his view, managers should be the pivot around which the organization works, rather than directors controlling from the top down or officers leading from the front.
According to Drucker, it is the manager who breathes life into the enterprise and makes it function. “The enterprise can decide, act and behave only as its managers do.”
In a milestone passage, Drucker says that there is only one valid purpose for a business:“To create a customer. Markets are not created by nature or economic forces, but by the people who manage a business.” Drucker emphasizes the need to consider the needs and motivations of customers, not just the problems of price and distribution that had formerly controlled marketing.
He also stresses the responsibilities of managers: to achieve economic performance, to make work productive and to manage the social effects that any enterprise has on its environment. Particularly important is the third set of responsibilities. Increased social responsibility, says Drucker, is part of the price that must be paid for commercial success.
Drucker sees management as an art rather than a science and constantly speaks of management in human terms, which has made him the most popular and widely read management writer of all time.
1.What is the text mainly about?
A.The biography of Peter Drucker.
B.What makes a good business.
C.The responsibilities of managers.
D.Peter Drucker and his influence on management.
2.What does the underlined word “pivot” in paragraph 3 mean?
A.Helper. B.Center.
C.Adviser. D.Controller.
3.Which of the following is true according to the text?
A.Controlling the process of the business is the key to success.
B.Price and distribution decide the domination of markets.
C.A business works well if it has a good functional manager.
D.Managers should put the domination of markets above all.
4.The responsibilities of a manager doesn’t include __________.
A.improving the profit
B.better working efficiency
C.ensuring a better society
D.paying the price for his or her faults
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