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Until the 1990s coffee was rarely served in China except at luxury hotels aimed at foreigners. When ...
题目内容:
Until the 1990s coffee was rarely served in China except at luxury hotels aimed at foreigners.
When Starbucks opened its first outlet there in 1999 it was far from clear that the country’s enthusiastic tea drinkers would take to such a different and usually more costly-source of caffeine.
Starbucks tried to entice(引诱)customers unused to coffee’s bitter taste by promoting milk- and sugar-heavy mixtures such as Frappuccinos (星冰乐).
Starbucks now has about 3,800 outlets in China- more than in any other country outside America.
Coffee has become fashionable among the middle class. Statista, a business-intelligence portal(门户网站),says the roast coffee market in China is growing by more than 10% a year. Starbucks and its rivals see big future for expanding there.
Since its founding less than two years ago, Luckin-a newly-founded coffee brand in China- has opened more than 2,300 outlets. On May 17th Luckin's first public offering on the NASDAQ stock market raised more than $570m, giving it a value of about $4 billion. Most of Luckin’s outlets are merely small shops where busy white-collar workers pick up their drinks, having ordered them online. Super-fast delivery can also be arranged through the company’s app,
The high-class end of the market is prosperous too.
Where better to sip and WeChat? It’s not just the drink that appeals, it’s the chance to share pictures of it.
1.In order to develop its business in China, Starbucks .
A.tried hard to promote classic American coffee
B.only recommended costly coffee to Chinese customers
C.mixed Frappuccinos with lots of milk and sugar
D.adapted its coffee to suit the taste of Chinese customers
2.The underlined phrase “take to” is closest in meaning to .
A.be fond of B.carry away
C.dislike D.get to know
3.In paragraph 6, Luckin is mentioned so as to .
A.prove the good taste of its coffee to customers
B.indicate the popularity of coffee drinking in China
C.show that Starbucks has failed in the competition in China
D.explain its contributions to the American stock market
4.The prosperity of high-class end is mainly because .
A.it appeals to high class only
B.it provides super-fast delivery
C.it meets people’s social demand
D.it works with WeChat to share pictures
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