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Google “information overload” and you are immediately overloaded with information: more than 7m hits...
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Google “information overload” and you are immediately overloaded with information: more than 7m hits in 0.05 seconds. Some of this information is interesting: for example, the phrase “information overload” was popularised by Alvin Toffler in 1970. Some of it is mere noise: obscure companies promoting their services and even more obscure bloggers sounding off. The overall impression is at once overwhelming and confusing.
“Information overload” is one of the biggest irritations in modern life. There are e-mails to answer, YouTube videos to watch and, back in the physical world, meetings to attend and papers to shuffle(翻动). A survey by Reuters once found that two-thirds of managers believe that the data deluge(泛滥) had made their jobs less satisfying or hurt their personal relationships. One-third thought that it had damaged their health. Another survey suggests that most managers think most of the information they receive is useless.
Some researchers raise three big worries. First, information overload can make people feel anxious and powerless: scientists have discovered that multitaskers produce more stress hormones. Second, overload can discourage creativity. Teresa Amabile of Harvard Business School has spent more than a decade studying the work habits of 238 people. She finds that focus and creativity are connected. People are more likely to be creative if they are allowed to focus on something for some time without interruptions. If constantly interrupted or forced to attend meetings, they are less likely to be creative. Third, overload can also make workers less productive. David Meyer of the University of Michigan has shown that people who complete certain tasks in parallel take much longer and make many more errors than people who complete the same tasks in sequence.
What can be done about information overload? One answer is technological: rely on the people who created the fog to invent filters(过滤器) that will clean it up. Xerox promises to restore “information purity” by developing better filtering and managing devices. A second answer involves willpower. Turn off your mobile phone and WiFi from time to time.
Most companies are better at giving employees access to the information superhighway than at teaching them how to drive. This is starting to change. Management consultants have spotted an opportunity. Derek Dean and Caroline Webb of McKinsey urge businesses to apply three principles to deal with data overload: find time to focus, filter out noise and forget about work when you can. Business leaders are chipping in. David Novak of Yum! Brands urges people to ask themselves whether what they are doing is constructive or a mere “activity”. Cristobal Conde of SunGard, an IT firm, preserves “thinking time” in his schedule when he cannot be disturbed. This might sound like common sense. But common sense is rare amid the cacophony(不和谐的声音) of corporate life.
1.According to the survey conducted by Reuters, most managers believe ______.
A.the data deluge does harm to their health.
B.most information they receive is of great use.
C.information overload destroys their personal relationship.
D.their jobs are satisfying thanks to the rich information on the Internet.
2.Which of the following is NOT a damaging effect of information overload?
A.Making people unproductive. B.Causing people to lack creativity.
C.Arousing people’s negative feelings. D.Leaving people bad at multitasking.
3.The technological way to deal with information overload is to ______.
A.improve the technique for filtering data B.limit the uploading of information
C.provide limited access to the Internet D.develop better search engines
4.Which of the following action may Derek Dean and Caroline Webb approve of?
A.Listening to music while working. B.Finishing several tasks at the same time.
C.Taking your mind off work occasionally. D.Avoiding using your common sense in your work.
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