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Do you often wear jeans? Do you have a pair of Levi’s jeans? Levi’s is the most famous brand (品牌) of...
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Do you often wear jeans? Do you have a pair of Levi’s jeans? Levi’s is the most famous brand (品牌) of jeans and denim(粗斜棉布) clothing. They have been popular for about one hundred and fifty years. Let’s learn about its history.
Levi Strauss was born in Germany in the mid-1800s and moved to the United States as a young man. He lived in New York City and learned the dry goods (纺织品) business for several years. In 1853 he took his knowledge and dreams to San Francisco to help with his brothers’ dry goods business.
The company began making denim in the 1870s, but it did not start making jeans until the 1920s.
Levi Strauss and his partner Jacob Davis patented(取得专利) the copper rivet(铜铆钉) to make their clothing strong and hard in 1873. It was to become a key part of their jeans design.
During the World War II, their jeans sold very well. Before the war, they only had 15 salesmen(推销员). After the war, they had 22,000 salesmen in 35 countries.
Levi’s jeans became popular with young people in the 1950s and 1960s. Levi’s 501 jeans were their biggest-selling product(产品). Today Levi’s jeans are more popular than ever, and Levi’s name continues to live in different countries.
1.Levi Strauss went to San Francisco to help his brothers with________.
A.jeans business B.clothing business C.dry goods business
2.When did Levi Strauss and his partner patent the copper rivet?
A.In 1853 B.In 1873 C.In 1870
3.The underlined word “design” probably means “______” in Chinese.
A.传统 B.设计 C.标志
4.Why does the writer mention the number of the salesmen in the fifth paragraph?
A.To show how well their jeans sold.
B.To show how cheap their jeans are.
C.To show how much their salesmen loved their jobs.
5.We can read the passage from a magazine called_________.
A.Funny Stories B.American History C.The Fashion Industry(工业)
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