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LEGO began as one man’s small business. But today, it is the second largest toy company in the world...
题目内容:
LEGO began as one man’s small business. But today, it is the second largest toy company in the world. The LEGO company sells small, brightly colored plastic bricks (积木). People can buy LEGO bricks in over 90 countries.
Ole Kirk Kristiansen from Denmark began his own business in 1932. He made products (产品) from wood including colorful wooden toys. Kristiansen’s young son, Godtfred, worked with him. Their business helped them make a lot of money.
By 1934, the Kristiansens named their company LEGO, which came from two Danish words, “leg” and “godt”, meaning “play well”. The LEGO company grew slowly. But it continued to create excellent wooden toys.
By 1947, the LEGO company began using a new material (材料) to make their toys — plastic. One of the toys they sold was called the Automatic Binding Brick. A person could put the bricks together to build something. But the bricks did not hold together easily. Still, they were a popular toy.
A few years later, in 1954, Godtfred Kirk Kristiansen had a big idea. He wanted all of the LEGO bricks to fit together. Finally, four years later, in 1958, the LEGO company found their answer. They invented the first modern style LEGO brick, which was similar to the Automatic Binding Brick but each piece would fit with any other piece.
Since that time, any toy that the LEGO company created would fit with any other toy they created. Today, LEGO is not only the second largest toy maker in the world, but also making its products a great way for children to learn creative building skills.
1.When the LEGO company was set up, it ________.
A.had a rapid growth B.failed to attract children
C.invited children to work with it D.was small but successful
2.What do we know about the Automatic Binding Brick?
A.It was liked by few people. B.It was the best of its kind.
C.It was a building toy. D.It was made of wood.
3.The first modern style LEGO brick________.
A.fit together perfectly
B.was created by Godtfred and his father
C.was invented in the early 1950s
D.differed greatly from the Automatic Binding Brick
4.What’s the best title for the text?
A.LEGO: Educational Toys
B.LEGO: Play Well
C.Toy Companies: From Small to Big
D.Toy Companies: Never Too Late to Create
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