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He’s saving for college 25 cents at a time. For senior David Krichbaum of Firestone High School in O...
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He’s saving for college 25 cents at a time.
For senior David Krichbaum of Firestone High School in Ohio, US, that means handfuls of peanut M&Ms, lots of sales pitches (推销辞令) and plenty of rejections.
This 17-year-old student bought his first gumball machine (口香糖贩卖机) about 18 months ago “just for something to do”.
He cleaned up the machine with fresh paint and placed it inside a popular Chinese restaurant in Ohio.
Since then, David has set up six more vending machines (自动售货机) in spots around Ohio.
But it wasn’t until he added a full-color “My College Fund” sign above the candy-filled globe late last year that his business skyrocketed.
“My sales doubled when I added that sign,” he said.
His goal is to expand his market to 30 gumball machine locations and generate $800 a month in profits.
He has already been accepted into the University of Akron’s business college, where the cost of tuition and books will be about $10,500 (69,000 yuan) per year.
The budding (崭露头角的) businessman doesn’t want to take out a student loan. “I just want to have some responsibility and at the same time get some experience in sales and business,” he said.
Theresa Krichbaum said her son has always had a creative mind. Aside from the vending business, he also runs his own hot dog stand at special events.
When he was recently denied a chance to sell his hot dogs at a local wrestling meet, he bought and opened his own candy stand. David hopes it will carry him through college and eventually to his own restaurant or other small business.
As with any business model, things in the candy market are not always sweet. David estimates that prospective business clients have rejected him and his vending machines about 200 times.
“It’s no big deal; it’s just part of the game,” he said.
1.What inspired David to begin his business? (no more than twelves words)
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2.What made his candy business greatly take off? (no more than ten words)
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3.Ideally, how long does David have to run his business to cover the cost of one year in the University of Akron’s business college? (no more than 5 words)
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4.What is David’s long-term goal in business? (no more than 15 words)
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5.What two words can best describe David? Please give your reasons? (no more than 30 words)
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