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Directions:Read the passage carefully. Fill in each blank with a proper sentence given in the box. E...
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Directions:Read the passage carefully. Fill in each blank with a proper sentence given in the box. Each sentence can be used only once. Note that there are two more sentences than you need.
The future of the press?
Interesting things are happening in press. Newspaper circulation in Europe is falling and Ireland and the UK have experienced the biggest drop. 1. Global newspaper sales are increasing and revenue from ads is still very strong. Nevertheless, it is clear that newspapers need to change to meet the demands of a rapidly changing readership in a digital world.
The industry in Europe has made a number of changes, such as introducing more colour and moving from the big broadsheets to the much more user-friendly tabloid(娱乐小报)size. The greatest innovation has been the introduction of online newspapers, which have boomed since their introduction a little over ten years ago. 2. On the one hand, it is clear from the massive increase in online readers that e-papers are popular. On the other hand, their financial future is not so certain. This is basically because most people are not prepared to pay for online news. In fact, if it wasn’t for advertising, online newspapers would have a very hard time indeed.
A growing number of people are reading electronic newspapers instead of the print press and with good reason. First of all, they can read the news whenever they want. Secondly, readers are free to explore a subject as much or as little as they want. Thirdly, it is the perfect medium for‘real-time’news. 3. Readers were able to get minute-by-minute coverage at any hour of the day. Only 24-hour news on TV could compete with that.
The general view is that the future‘paper’will be a multimedia mix. Advanced technology and programming software will allow the user to create their own‘news package’. And it will arrive instantaneously, fed by superfast internet connections. The reader will receive up-to-the-minute news about everything from their local traffic problems to updates on news of specific interest to them. Nobody knows for sure what will happen, but as one expert put it,‘we won’t be saying“Here is the news”, we will be saying,“4.”’
A. But are online papers here to stay?
B. The news is everywhere.
C. Take, for example, the Olympic Games in Athens in 2004.
D. But how different are online papers from printed ones?
E, Despite this, the news isnt all bad for the industry.
F. Here is your news.
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