题目内容：

    You may have heard the expression “buying into the dip”. We usually think of this in terms of nesting (投资) --- for example, recessions (经济萧条) offer an opportunity to take advantage of buying cheap stocks that were once expensive.

But to me, “buying into the dip” is a term which covers a lot more than that. There are a few reasons that I was able to “buying into the dip” and start a business during the Great Recession: ChopDawg.com had zero upstart costs, with no need for any credit to get started. No loans, just $10 for the domain name. I picked a service that only required my own time and labor and that’s basically it, Not needing credit was a big deal for me, and I didn’t even think about this at the time.

I was also selling a service that was priced at just the right rock-bottom level to fill a need local small business badly needed more sales, since so many had cut their spending due to the recession. A website could give these businesses a new way to reach their customers, new and old.

From an economic standpoint, the Great Recession was an opportunity to start if you were selling the right thing at the right cost. During recessions, the pool gets way less crowded. Potential competitors become much more unwilling to risk, but for those who have an in-demand service, and the means to provide it, you are in business.

Back in 2009, website design had not yet become a commercial service, Offering web design as a service for small businesses was a novel idea, and many mom-and-pop shops didn’t know they needed it yet, which brings me to this: if you can solve a fresh-out-of-the-recession pain point at the right price, you have a chance of buying into the dip and helping a lot of people at the same.

1.What is “buying into the dip” to the author?

A.Selling things at low costs.

B.Buying cheap stocks in time.

C.Offering help to small businesses.

D.Starting a business with the least investment.

2.What does the underlined word “novel” in Paragraph 5 mean?

A.Familiar. B.Simple.

C.Clear. D.New.

3.What can be a suitable title for the passage?

A.Start small--very small.

B.Keep an eye on what you may need.

C.Serve right--quite right.

D.Adapt to changes in the Internet service.