题目内容：

    Like bootcut jeans or farm fresh produce,television is proving its staying power regardless of trends. It seems to be just like a home cooked meal,never to be replaced,thanks to the wide application of big data.

Americans are still watching an average of five hours of TV each day and over 50%of homes have a television subscription service like Netflix or Hulu.This is due to the fact that television programming has undergone a renaissance(复兴),with cinema-quality programs on broadcast,new ways of delivery-Netflix or Hulu and other over-the-top(OTT)providers and now the promise of data-driven insights for advertisers. Data is the key to television's profitability.Advertisers have access to more audience information than ever,while networks and content providers use data,in addition to instinct(本能)to guide programming decisions.The abundance of data available to content providers,marketers and advertisers makes it possible to process,analyse and transform big data into profitable,useful insights.

For those 50% of homes with a subscription service,OTT TV is using data to make decisions not just about programming,but to guide viewers to the right content.The most famous example of data-driven content is Netflix's House of Cards,a popular TV series in America,designed to be a hit based on platform data like user viewing habits,ratings and preferences.But the content provider uses data to guide all of its decisions,ranging from title images to homepage layouts.

Netflix receives data from millions of set top boxes and online accounts,and then processes data using real time technology like Spark.These data have led to clearly-seen results,like a 20%-30%increase in programs'viewship numbers.

1.Why is"home cooked meal"mentioned in Paragraph 1?

A.To introduce the topic.

B.To show TV can't be replaced.

C.To give background information.

D.To prove big data can be applied.

2.What can we learn about the television industry?

A.It keeps making a high profit.

B.It's losing its viewers to cinemas.

C.It's too dependent on advertising.

D.It is updated to meet the challenges.

3.House of Cards is an example to show data-driven

A.content choice

B.subscription service

C.homepage layout

D.providers'preference

4.What is the writing purpose of the passage?

A.To show how television increases profits.

B.To explain how data benefit the TV industry.

C.To present how over-the-top television works.

D.To tell how the television industry goes digital.