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Neither style of thinking is better or worse than the other; they’re just different, as Professor An...
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Neither style of thinking is better or worse than the other; they’re just different, as Professor Ankush Chopra explains . To be a great artist, musician, or big-picture thinker, holistic thinking is important—it’s about context, and intuition (直觉) is important.Many careers like those in science or law, reward analytic thinking, which looks at parts and units, and is specific and logical. Of course, the most successful people will be able to do both kinds of thinking, though generally holistic thinking, linked to creativity, is more difficult to teach than analytic thinking.
So those people who are analytic thinkers will see a price of $1.99 by looking at the single numbers, and will prioritize the first number when it comes to price. “Holistic thinkers tend to view all price numbers as a whole and are less likely to be affected by the nine-ending price effect,” Lingjiang Lora Tu, Ph. D. , professor of marketing at Baylor and a study’s lead author, told Phys. org.
However, that the type of thinking allows holistic thinkers to see the whole rather than the parts goes out the window when they’re stressed or distracted (分心的).
“Our findings suggest that regardless of consumers’ thinking style, nine-ending prices are most likely to be effective in situations that overuse consumers’ resources, such as when shoppers are time-pressured at the checkout counter or distracted by background music or occupied with an interactive product demonstration,” Tu said.
This study was done with the idea that marketers should know about these differences in thinking style and keep them in mind when they’re pricing things for different types of people.But anyone who buys things can benefit too, by figuring out what kind of thinker you are, and then keeping that in mind when the signs show “sale” with a loud noise!—and reminding yourself that nobody makes the best decisions when they’re distracted.
1.Which of the following can be the best example of holistic thinking?
A. Only if the whole thing makes sense can Jack concentrate on details.
B. In American shops, you can find many things with nine-ending prices.
C. Jack kept on working on one thing and finally achieved great success.
D. Understanding each paragraph leads to understanding the whole passage.
2.The underlined word “prioritize” in Para. 2 most probably means “________”.
A. take no notice of B. treat...equally
C. think of...the trickiest D. consider...the most important
3.According to the passage, a consumer should remember that ________.
A. the nine-ending prices can equally affect any type of consumer
B. pricing things for different types of people benefits customers
C. background music isn’t always to create a pleasant atmosphere
D. it’s impossible to affect him even if he’s distracted or stressed
4.From the passage we know that ________.
A. different thinking styles create different pricing systems
B. preference of pricing system can indicate thinking style
C. holistic thinking somewhat outweighs analytic thinking
D. both styles of thinking cannot be beneficial to one career
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