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Cafes are everywhere these days,offering as many varieties of coffee as there are ways to have it se...
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Cafes are everywhere these days,offering as many varieties of coffee as there are ways to have it served.And this leads to a range of prices,from cheap grab—and—go coffee,to the ultra—expensive artisanal coffee(匠人咖啡).However,an increasing number of Western consumers are happy to pay a little more for their cup in order to ensure that it comes from an ethically(道德地)produced and sustainable source.
At The Attendant,a cafe in east London,staff attempt to make customers aware of the story of the beans that they are drinking and the impact they are having by choosing to drink ethically.For a start,it can make coffee farmers better off,according to figures from the UN’s World Intellectual Property Organization(Wipo).Ryan de Oliveria,The Attendant’s co-founder and chief executive,says the extra income allows farmers and their families to have a better quality of life.It also makes investing or reinvesting in their business possible.
Wipo’s figures show smarter processing,branding and marketing make a huge difference to the growers and their communities.Technology now means that the beans can be tracked all the way from the farm to the cup.The research shows that for a pound(454g)of beans going to a supermarket,the export price is$1.45.Most of this goes to the farmer.The price almost doubles when the beans are he aded for large western coffee chains.But farmers exporting their beans to artisanal cafes make over $5 per pound.That’s because the coffee addicts who frequent these places are happy to pay more.
It seems that it’s a win—win situation for the farmers,cafes and consumers.So much so that more established coffee businesses are jumping on the band wagon by buying up(并购)artisanal rivals who have already accepted this way of doing things.If that’s the case,then the future of coffee production looks a little fairer for all.
1.What does paragraph 1 focus on?
A. The varieties of coffee.
B. The range of coffee prices.
C. The popularity of artisanal coffee.
D. The reason for customers to pay more for coffee.
2.Where can you find the data that best support“growing artisanal coffee is beneficial”?
A. In paragraph 1. B. In paragraph 2.
C. In paragraph 3. D. In paragraph 4.
3.What do the words“jumping on the band wagon”in the last paragraph probably mean?
A. Making a large profit. B. Following the general trend.
C. Gaining a good reputation. D. Avoiding the fierce competition.
4.What’s the author’s purpose in writing the text?
A. To advocate ethical coffee. B. To advertise coffee business.
C. To help customers to save money. D. To introduce the art of processing coffee.
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